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In the last year and a half I started seriously pursuing a career as a visual artist and have already acquired several true fans. This post is a great encouragement to keep going personally and helpful for anyone else whose just starting out. As a commercial photographer specializing in food I am luckier that a lot of artists.
There is a serious demand for my niche. I have been questioning lately whether I want to keep running on the same treadmill or use my photography for good. I really want to move into a direction where I control the content instead of working for a clients vision. Kevin: This is a great post. Thanks for writing it. I love the idea of 1, true fans. Your post has changed my thinking about how to build my career and life success on line coaching business. Well, I sure wish I had read this post in its entirety soon.
I would definitely have included mention of it in my last book. I have been working as an independent teacher using this 1, true fans method for years. In earnest, since , when I stopped teaching for others and became independent.
It give me hope that I will be able to make even a modest amount of income with the art I am going to begin selling. Thanks for expressing this so articulately and providing real examples of how this can work. It shows how many artists already use the internet.
I put a link to this on my blog. People go on holiday to places where there is art, like London or Venice, to look at art, and hotel prices food travel etc make it an expensive holiday.
So virtual art galleries like mine are nice because they save folks money. You only need to use a computer to see my work. Also the carbon footprint for looking at my work must be smaller than visiting a city far away. So how the xxxx do I get people to offer to buy it? All the above contributers avoid that vital question.
The 1, True Fans model is the perfect compromise between endless and near-impossible… and do you really want that anyway? True fans look for the thing that lights their tree.
I am a true fan of Joni Mitchell, Terry Pratchett, Saffire, and other artists, who have no relationship to anyone else—no kind of demographic or other statistic. Outstanding and infinitely inspiring post. Any thoughts on how to get more quickly than building an audience of lessor fans in the range of K? In my chosen field music and performance it is definitely viable but perhaps still difficult to maintain on my own.
The one stumbling block i see in this model [even as evidenced by this page] is that there are simply SO MANY people with creative aspirations these days, and the number continues to grow.
I can foresee a point where everybody with access to a computer believes they should be nurturing some outlet, and thus expect their desire to result in financial gains too.
If everybody is fostering product-involved-genius, how do you justify your want for income? I happen to like a number of on-American artists from my youth in the early 70s. Has the long tail helped me? Not yet. Working on our version.
Talk is cheap. Do something. Move and be moved. For an artist, art is that thing which simply must be done. I have experimented with a number of lifestyles and have schemed various schemes to make my art connect with money, but the result has always wasted my time and demeaned my art.
After 20 years of making art, what works best for me is doing the work without thought of consequence neither money nor celebrity and keeping the livelihood entirely separate. In the meantime they dabble in get-rich-quick schemes and whittle down their art to the lowest common denominator. But I suspect those people are out there—they might even be reading this article!
Making the material openly available means they find us, and can browse, and can make use of the content. Thanks for your smart distillation of the functional application of the phenomenon. It may lead to some new economies, and new opportunities for creative expression, of small-market and large-market ideas. This is inspiring. I used to be a magazine editor penning editorials to , readers, and I used to joke that I already knew what it felt like to be famous since , readers or at least those who read the editorials and noticed the top of the masthead knew my name.
Just the other day it occurred to me how successful I would be if I had , fans of my music. The irony is, even with , fans, I would be far from famous. Frankly, it would be perfect — no paparazzi, no plastic surgery! Hey Kevin, great post. I also think this is very applicable to the world of standup comedy and it reminds me of what comedian Doug Stanhope has been doing on a slightly smaller level. Great post indeed, thanks and congratulations! One point though and sorry if others made it before.
Take a musician as an example. All within a single! Of course, you can also rely on concert tickets, merchandise and stuff, but still, it may not be easy. Just think about your favourite band or artist. This is exactly what Joss Whedon does.
They are the people that buy all the DVDs, and then buy the Blu-Rays, they go to conventions, they watch his shows when they air, or on Hulu, or both, they buy off iTunes, etc. The issue of how to help creators in the long-tail market and monetize their work is exactly what we set out to address with Buzzfuse. The fan model is key to us. These fans in turn get immediate notifications of anything the creator produces, and also get discounts on any premium items released.
What an inspiring piece. Other people have commented that most artists tend to not be great at marketing, others note that the existing websites are difficult to use. They just need a little bit more.
You need a site that removes all the hassles in site management and fund-raising. ALL creators of digital content, not just traditional artists, need pretty much the same thing, a way to earn a living. Journalists, bloggers, and programmers are on the same long-tail that musicians and authors are on. Its design answers all the problems that people have been commenting on. Once Keliso or something like it is up and running, artists will thrive in the fan zone.
It might even be a new Renaissance. The model ensures that the artist makes money from the first copy of the album sold and the fans begin to profit if over 1, copies of the album are sold.
Great thought. The Guerrilla Marketing has argued this: cut the middlemen — screw Amazon and the other Big Guys — and go directly to people. If you can provide something for a global audience, then that 1, becomes a very small percentage. I think that there is still a place for joining together, trying to get your Thank you for this thought-provoking article.
It managed to turn what looks like a nearly impossible situation into an achievable goal. One of the earlier posts asked how to get those fans in the first place, which is an excellent question. Agree completly that the trick with the long tail, is to focus on relationships with your fans and building them organically.
While with long tail an artist likelihood of being a super star is still as low as its always been, the chances of making a living have vastly increased. Its a lot easy to produce, record, and distribute your music right now then at any point before. The trouble is finding out how to make it work.
You want to cleverly poise and promote your stupid shit to key fans who understand your message and aesthetics. Loyal intelligent fans who have good connections or lots of smart energy.
But give most of your stupid shit away for free, to generate buzz and addictive behavior modules. Kevin…once again a great concept, not the first time you made my syndicated column. AmAZing post! Is it even possible? One could blog for two or three years only to have a CORE of maybe 25 to 50 regular readers. But how do YOU or I accomplish that? Comment on other blogs. Alternatively, the jobseekers might engage in work-study or virtual internships for agreed periods, helping the faculty member find, develop, and support other true fans.
Mark Frazier Openworld, Inc. Lets take Speilberg, Ford, Cruise, and a Lucas etc. OK, lucas has hasbro toy licenses and so does Speilberg, but both didnt come from any long tail, only an all boys old media type network:. How about Ford, or Cruise- tell me how many Only those made famous on the old media seem to believe it. Nothing is ever free, everything has a cost or a effect.
That is right. But True Fans do. Even Lucas and Speilberg have True Fans who buy every action figure, mug, and poster edition that comes out. They easily spend bucks. I suggest not focusing on the typical fan and go after the True Fan. Excellent work Kevin.
Writer Jack Vance has True Fans. How do we know? It only came to about 60 hardcover volumes. Check out:. Not only do I now have a name, I also have a target… 1, I think this is based on the classic concept of customer servicing only the platform and mode has changed.. G — that illustrates showing consitency, attentiveness, reliability, individualized,noteworthy and generous services towards customers so as you can maintain the long lasting relationship with them.
I could get some fans if not all through this for my business. I began as a wannabe visual artist several decades back and in order to make a living went into the soul-sucking world of commercial art and design as a career when family obligations demanded that I set my sights higher or lower than being a starving artistic idealist.
The repercussions of that choice spelled death for that part of my life that was involved in visual art. And there was no internet or anything back then to allow it to exist as a sideline enterprise. Fortunately, I was and am also a musician. In fact, it has sort of been its salvation of sorts. And, as a result I am rather reluctant to even attempt to merge my music making with a commercial world — beyond just the bare minimum of attempts to keep it going and obtain a few opportunities to perform.
I do create and sell product, I do do some amount of marketing. Even so, I can see many useful things in this article that will help me do just that. I am already making a living by other means. I just do want to continue to create and perform the stuff that interests me for as long as possible, and share it with as many people as will listen.
Thank you for writing such a wonderful and useful article. Perhaps some of the concepts in it will help me keep it going for another decade or two. Avante-garde guitarist Buckethead has these ideals down to a science. His fan base mostly hangs out at 3 web forums,and pretty much all he has to do is get the word out on a new album on one of those and he can count on selling at least a few hundred copies within a few days. When artists like Buckethead make these concrete and GENUINE connections to fans and people who help them get their music out there a higher level of artistic integrity can be achieved as well as a more intimate connection to the fans.
Your advice to creative individuals is intelligent and appropriate. It fits in with my own experience and my own advice to the creative people I help in a professional capacity.
We may be overestimating how many people we are in touch with on a daily basis in terms of channels of information, entertainment and news.
I live in NYC and even as a media sales person and commuting everyday, I perhaps can be in touch with close to 1, but these are forced business contacts e. I think the largest gathering most people muster in the course of their life is their wedding and possibly at their passing. FB friends, Twitter, etc. Btw — I came across this via Twitter post sirmitchell.
Because I dig it. Basically the music breaks even and I pay the band when we play. I get to produce a body of work and my wife makes the money that supports us. These days anything that makes this business more doable is a gift. Congratulations at least on that! As for 1, true fans, I have to agree with a few of the commenters who suggest they would like to reach the magic 1, RSS subscribers so they know that each time they post they are opening possible communication with 1, daily readers.
Granted the middleman fees are under pressure. This article deserves note for anyone who aspires to be fully indendent and thrive on their creativity monetarily. I can completely see how this relates to my business! Reading this, I can see that we need to grow but not set our sights on being the biggest of companies. We can focus on the people that we do have and turn some of our lesser fans into true fans. I think another thing to remember is your 1, true fans are going to help grow your casual fans.
I write, so, if I have 1, true fans who love my novels with unceasing fervor, they will tell every single person they know who reads to check out my books. And while not all of those people will buy, some will. Great article Kevin. This is good analysis for sure. I am going to summarize on my website, which is focused on providing indie musicians advice on how to manage their music in the digital age. This definitely furthers some of the thought out there regarding J.
Coulton and others. Can I tour and catch these people? Your continued existence depends on keeping that pipeline full to those quickly-tiring fans.
Losing one fan is losing a lot of money for you. Your numbers are wrong. You need 10, true fans. Alright KK. The cool thing is that it applies to a lot of solo software artists too. One or few thousand True Fans as customers is a dream come true. Some of them may pay a lot more. I think 43Signals model is somewhat along similar lines. Thanks for the very inspiring post. We have always been well supported by the church economically, but that support is not something we can count on forever, since the church is constantly losing members.
That in turn means less money to spend on related activities, such as choirs. A solution that I see for this problem is to create a possibility for our fans to become true supporters, meaning that they kind of subscribe to us. Such a subscription could give true fans benefits like free entrance to all concerts, reserved seats in the front of the church, access to a members area on the web site with audio and video clips, and special prices on booking the choir for parties, baptisms, weddings etc.
As always, content is king. One must not forget that getting people to like your stuff will take a lot of work most likely many years to build up. The main hurdle to overcome is consistency. Your fans must be constantly fed. Leave them without anything new and they vanish forever.
It takes a LOT of work but is completely possible. For true artistes, 1 fan is value enough but I guess, 1, gets them over the hump to let them be true to themselves and continue being uniquely special in their own way.
Would we hear more from Ginger Baker? How will we pay to keep the music going? There are costs to the musician to make the music. Whom will bear those costs? I will get there, hell who needs 1, I would feel like fucking bill gates making k a year, I could go for true fans! Great article, thanks! Great blog post — and great comments from other readers as well…. Not only is the profile of the artist elevated with a community of fans think Grateful Dead or Bruce Springsteen , but the ability to that group to keep each other engaged and to give the artists work another layer of meaning and context is also exciting.
This is dumb. If they are True Fans TM , only one is enough to do the job. Great idea. Maybe I should make a list. Thanks Kevin for this. Wonderful business model. I have always Been into niche concepts and I never was content always chasing the long tail. The true fans is the real deal. As a joker, comedian and writer, i would love to a big audience , like 1, true fans, to entertain. I needed surgery …but im back up, and started blogging on a different site …about my journey.. Hi Kevin Kelly.
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